Everything that brings you work — free and paid, on one scale
A report tells you. Insight Yak gets it fixed.
Some of it no rule could catch. Insight Yak reads your numbers like an analyst would and writes up what it noticed. Ask a follow-up in plain English.
Including the months it didn’t move. Anyone can show you a number. Telling you your own fix didn’t work is what makes the rest worth believing.
Google and Meta will also tell you how you’re doing. They’re grading their own homework, and the answer is always spend more with us. We sell you nothing but the answer — no stake in which channel wins, which is why we’ll tell you when the one you’re paying for is losing.
Every channel, ranked by what you stand to gain
Bookings are flat while paid spend is up. Nothing here needs attention on its own — the ranking below is where the money is actually moving.
| Channel | Sessions | Eng. rate | Jobs booked | Conv rate |
|---|---|---|---|---|
| Channels you can influence — ranked by what you stand to gain | ||||
| Start herePaid Search → | 1,240 | 41.2% | 18 | 1.5% |
| ThenOrganic Search (Non-Branded) → | 394 | 58.1% | 11 | 2.8% |
| Local Services Ads → | 302 | 62.4% | 14 | 4.6% |
| Organic Social → | 188 | 29.8% | 2 | 1.1% |
| Email → | 96 | 66.7% | 5 | 5.2% |
| AI assistants → | 31 | 71.0% | 1 | 3.2% |
| Influenceable — total | 2,251 | 48.6% | 51 | 2.3% |
1 channel is not ranked here — no target has been set for it yet, so we would be grading against a number nobody chose.
Click a channel and you land on its own page
Google Ads, in full. Every channel in the list above has one like it.
Connect Google Ads with one read-only click and see your spend beside your Analytics, Search Console and Meta numbers — including the Performance Max detail Google keeps buried.
We only read. Insight Yak never creates, edits or pauses a campaign, budget or bid.
| Campaign | Advice | Jobs | Conv. rate | Cost/job | Spend |
|---|---|---|---|---|---|
| Emergency Plumbing — Search | Improve | 7.2 | 3.1% | $61.40 | $442 |
| Water Heater — Search | Improve | 4.0 | 1.4% | $119.25 | $477 |
| Drain Cleaning PMax | — | 9.6 | 6.8% | $28.10 | $270 |
| Repiping — Search | Improve | 0.4 | 0.3% | $402.50 | $161 |
Costing $119 a job against your $60 target — the clicks arrive but don’t book. Send this ad to a water-heater page rather than the homepage, put the price range and a phone number above the fold, and use the same-day language the campaigns that are booking use.
Sample dashboard shown with illustrative data.
We'll read your marketing numbers before you decide anything
Read-only access to your analytics, search and ad accounts — the kind you’d give a bookkeeper, revocable any time. We come back with what we find in your own numbers.
- No contract, no card, nothing changes in what you run
- We only read — never edit a campaign, budget or bid
- Not useful? We delete your data
Or email us directly at hello@insightyak.com.